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“We are proud to see our Māori and Indigenous Australian cultures play a key role in the creation of this powerful and unique global brand. Get behind it!”įIFA Women’s World Cup 2023 CEO Dave Beeche noted that the launch of the brand is a meaningful milestone in the tournament’s preparations, adding: “Unveiling this dynamic and innovative brand is a key milestone for the host countries in the journey to 2023. You’re going to see an amazing display of the best athletes in the world, two beautiful countries, and two amazing cultures. “It’s a movement and we want everyone to be part of it. Everything we’re trying to achieve for women in football and women in society will be on display for the world to see in Australia and New Zealand. Speaking during the show, Sarai Bareman was inspired by the vision behind the brand, stating: “The core purpose of the FIFA Women’s World Cup is to showcase women’s talent.
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The brand identity made its first public appearance in a live show featuring FIFA Chief Women’s Football Officer and New Zealander Sarai Bareman, Australian striker Kyah Simon and New Zealand forward Hannah Wilkinson.ĭuring the show, which was broadcast on Optus Sport in Australia and Sky TV in New Zealand, the guests discussed the meaning behind the ambitious new tournament slogan, the dynamic emblem, and the overall look of the brand, which incorporates unique patterns created in collaboration with local indigenous artists. “The new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colours and diversity of the national team strips taking part in the ultimate women’s football competition. Speaking about the new identity for the FIFA Women’s World Cup 2023, Fatma Samoura, FIFA Secretary General, said: “Women’s football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide – Beyond Greatness. The brand identity and emblem incorporate the vibrant local landscapes and rich colours of the two hosts, building a palette based on the rainforests, earth, mountains, cities, and water of the two countries.Ī radial motif featuring 32 colourful squares – celebrating the new expansion to 32 participating nations, and an element commonly seen across the indigenous cultures of Australia and New Zealand – is a prominent part of the design. The new design incorporates a vibrant new visual approach that aims to unite and inspire people around the world through the power of the FIFA Women’s World Cup™ and women’s football.
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FIFA Reveal New Brand Identity For Women’s World Cup 2023™įIFA has revealed a bold new brand identity for the FIFA Women’s World Cup Australia & New Zealand 2023™.